Head of Creator Growth
About the Role
Why This Role Matters
Creators are the growth engine of modern ecommerce — and at CommerceLabs, we’re building a system where the best creators don’t just work with us, they stay, scale, and win with us.
As Head of Creator Growth, you own the single most important lever in our business:
the depth, loyalty, and productivity of our creator network.
This is not a campaign role.
This is not a coordination role.
This is a relationship-driven, culture-building, revenue-owning role.
What You’ll Do
Own the Affiliate Program (End-to-End)
Design and evolve the full affiliate structure — tiers, commissions, incentives, and economics
Build a clear creator progression: affiliate → active → priority → retained
Own program ROI and performance alongside the VP of Omnichannel
Launch incentives, challenges, and bonus systems that drive consistent posting and GMV
Ensure our program recruits better and retains longer than competitors
Build & Own Creator Relationships
Manage deep 1:1 relationships with top-performing and high-potential creators
Own a personal portfolio of high-value creators — retention is non-negotiable
Build a strong pipeline of emerging creators before demand hits
Identify and upgrade creators into higher tiers (affiliate → retainer)
Actively manage churn risk and intervene before it happens
Drive In-Person Creator Engagement
Be present in key US creator markets
Build trust through face-to-face relationships, not just DMs
Attend creator events, meetups, and community spaces
Represent the brand in a way creators are proud to be part of
Build Creator Culture & Community
Partner with Community Manager to make Discord a real culture hub
Build creator loyalty beyond commissions — drive real brand affinity
Create a system where top creators bring in other creators organically
Ensure creators consistently prioritize our brand over others
Lead the Creator Growth Team
Manage and develop: Community Manager + Live Manager
Set weekly priorities, KPIs, and accountability systems
Ensure affiliate pipeline, community engagement, and LIVE performance are aligned
Build a team that reflects a creator-first mindset
Coach Creators to Perform
Provide real feedback that improves content and conversion
Identify patterns in creator performance and share insights with Content Ops
Spot breakout creators early and scale them
Build creator confidence — better creators = more GMV
Why You’ll Love It
You own a core growth lever — not a support function
Direct revenue impact through creator-driven GMV
High-trust role working closely with leadership
Operate where the playbook is still being written (TikTok Shop)
Build real relationships — not just campaigns
Work with a fast-moving, high-performance team
How Success Is Measured
Creator Retention Rate (90-day retention of retainer creators)
Repeat Content Rate (posts per creator per month)
Affiliate GMV by Tier (program structure effectiveness)
Creator NPS / Satisfaction (loyalty signal)
Direct Creator GMV (your personal portfolio impact)
Creator Upgrade Rate (pipeline velocity)
Requirements
Requirements
Must-Have
5+ years in creator partnerships, influencer marketing, or affiliate program leadership
Proven track record of driving revenue through creators (GMV ownership)
Deep, native understanding of TikTok creator culture
Experience building real, in-person creator relationships at scale
Experience designing affiliate programs (tiers, commissions, incentives)
Strong team leadership experience
US or Canada-based (required for in-person engagement)
Comfortable in a fast-paced ecommerce environment
Excellent communication — clear, direct, and creator-aligned
Strong Preference
Background in health, wellness, or beauty
Experience with TikTok Shop & creator monetization
Existing network of creators in relevant verticals
Experience building or managing Discord communities
Exposure to paid media / performance marketing ecosystems
Who You Are
Relationship-first — you believe relationships drive revenue
TikTok-native — you understand the culture better than most
An owner — you build, decide, and execute
Comfortable with ambiguity — you thrive without a fixed playbook
A culture builder — internally and externally
Head of Creator Growth
You'll be taken to our application form in a new tab.
We're a health consumable brand operator doing $45M+ across Amazon, TikTok, and Meta. 40 people. 4 continents. All in-house.
Learn more about us →Head of Creator Growth at CommerceLabs
Apply for This RoleReady to Apply?
If this sounds like the kind of work you want to do, we'd love to hear from you. The bar is high and the opportunity is real.
Apply for This RoleOur Core Values
These aren't just words on a wall. They're how we hire, how we work, and how we hold each other accountable.
Extreme Ownership
We take initiative to bring about positive results. We do whatever it takes to follow through on our commitments. We always seek responsibility instead of avoiding it. We go beyond our areas of influence to drive what's best for business and our colleagues. We always leave things better than we found them.
Use Good Judgement
We make wise decisions despite ambiguity. We identify root causes, and get beyond treating symptoms. We think strategically, and can articulate what we are, and are not trying to do. We are good at using data to inform intuition. We make decisions for the benefit of the long-term, and not the short-term.
Be 1% Better Everyday
We welcome constructive feedback. We don't accept the status-quo. We let go of perfectionism and take an attitude of iterative, adaptive change. We create new ideas that prove useful. We look for solutions as we find mistakes.
Communicate with Impact
We are concise and articulate in speech and writing. We listen well and seek to understand before reacting. We adapt our communication styles to work well with people from around the world who may not share our native language. We are not afraid to share candid, helpful, and timely feedback.
Deliver Results Over Effort
We prioritize effectiveness over efficiency. We get the right things done, and do it well. We inspire others with our thirst for excellence. We re-evaluate and find new ways to deliver on what is expected when things aren't going as planned.
Exercise Respect and Empathy
We treat people with respect regardless of their status or disagreements with us. We only say things about our colleagues that we are able to say to them directly. We make time to help our peers and customers, and are equally respectful of their time. We recognize that we all have biases, and work to grow past them.
Turn Obstacles Into Opportunity
We remain calm under high stress environments. We know that all great progress is precipitated by great hardship. We focus on what we can control. We don't give up.
Embrace Diverse Ideas and People
We welcome different cultural backgrounds and points of view. We are open minded and constantly in search of great ideas. We always find ways to connect with people of different backgrounds. We understand the strength of having diverse people and opinions around us.
Earn Trust
We say what we do, and do what we say. We demonstrate consistently strong performance so that our colleagues and customers can rely on us. We acknowledge mistakes and learn from failure. We think before committing.