We're in the Business of Winning.
We started from scratch and built a portfolio of health consumable brands to $45M+. Here's how we think about what we're building.
Our Story
We started CommerceLabs with nothing but a bet that a small, sharp team could out-operate bigger, slower competitors in the health consumables space. That bet paid off. Today we own and operate three omnichannel health brands generating $45M+ in annual sales — led by Amazon, with a fast-growing presence on TikTok Shop and Meta. We manage everything in-house: product strategy, performance marketing, supply chain, and the proprietary AI tools that give our brands an edge competitors can't easily replicate. We're not slowing down. We're in the most interesting chapter we've ever been in, and we're building the team that will write the next one.
Built first Amazon brand portfolio to $35M+ in annual sales
Built first Amazon brand portfolio to $35M+ in annual sales
Started over. Launched CommerceLabs with a sharper model and a remote-first team
Started over. Launched CommerceLabs with a sharper model and a remote-first team
Launched first health consumable brands
Launched first health consumable brands
Crossed $15M in annual sales
Crossed $15M in annual sales
Expanded to TikTok Shop and Meta
Expanded to TikTok Shop and Meta
Crossed $45M in annual sales — bigger than before
Crossed $45M in annual sales — bigger than before
Targeting $120M+
Targeting $120M+
Meet the Founders
Day 1 — July 31, 2014
CommerceLabs started with two best friends who shared a conviction: that a small, sharp team could out-operate anyone. Nick and Fernando met years before CommerceLabs existed, built a friendship on a shared obsession with building things, and turned that foundation into a business. That partnership — rooted in trust, complementary strengths, and over a decade of friendship — is still the engine behind everything we do.
Fernando Campos
Co-Founder
Fernando Campos
Co-Founder
Fernando started his career in tech, where as Head of Sales he helped his company secure over $30M in venture funding and scale to over 80 employees. At CommerceLabs, he now oversees TikTok, growth, product development, and supply chain. Fernando loves to travel, exercise, and try new things.
Nick Shum
Co-Founder
Nick Shum
Co-Founder
Nick started his career in tech where as the Head of New Business, he helped his company grow bootstrapped from $4M to $50M in revenue. At CommerceLabs, Nick now oversees Amazon, Meta, Design, and Human Resources. Nick is passionate about tennis and spends his free time trying new recipes.
What We Value
Extreme Ownership
We take initiative to bring about positive results. We do whatever it takes to follow through on our commitments. We always seek responsibility instead of avoiding it. We go beyond our areas of influence to drive what's best for business and our colleagues. We always leave things better than we found them.
Use Good Judgement
We make wise decisions despite ambiguity. We identify root causes, and get beyond treating symptoms. We think strategically, and can articulate what we are, and are not trying to do. We are good at using data to inform intuition. We make decisions for the benefit of the long-term, and not the short-term.
Be 1% Better Everyday
We welcome constructive feedback. We don't accept the status-quo. We let go of perfectionism and take an attitude of iterative, adaptive change. We create new ideas that prove useful. We look for solutions as we find mistakes.
Communicate with Impact
We are concise and articulate in speech and writing. We listen well and seek to understand before reacting. We adapt our communication styles to work well with people from around the world who may not share our native language. We are not afraid to share candid, helpful, and timely feedback.
Deliver Results Over Effort
We prioritize effectiveness over efficiency. We get the right things done, and do it well. We inspire others with our thirst for excellence. We re-evaluate and find new ways to deliver on what is expected when things aren't going as planned.
Exercise Respect and Empathy
We treat people with respect regardless of their status or disagreements with us. We only say things about our colleagues that we are able to say to them directly. We make time to help our peers and customers, and are equally respectful of their time. We recognize that we all have biases, and work to grow past them.
Turn Obstacles Into Opportunity
We remain calm under high stress environments. We know that all great progress is precipitated by great hardship. We focus on what we can control. We don't give up.
Embrace Diverse Ideas and People
We welcome different cultural backgrounds and points of view. We are open minded and constantly in search of great ideas. We always find ways to connect with people of different backgrounds. We understand the strength of having diverse people and opinions around us.
Earn Trust
We say what we do, and do what we say. We demonstrate consistently strong performance so that our colleagues and customers can rely on us. We acknowledge mistakes and learn from failure. We think before committing.
40 operators across 4 continents
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