What You'll Do

Build and manage the full LIVE seller roster — sourcing, vetting, training, scheduling, and performance management
Own the weekly session calendar, planned around peak TikTok traffic windows
Coach sellers in real time and between sessions with specific, actionable feedback that changes their next performance
Own all session data: weekly GMV, CVR, session duration, peak concurrent viewers, and flash promo redemption rates
Run the feedback loop between LIVE performance and content and affiliate teams — so what converts on LIVE informs everything upstream
Build session playbooks for the top 3 products and establish performance baselines within the first 90 days

Why You'll Love It

Build the LIVE commerce function from scratch — no existing playbook means full creative ownership
Direct access to leadership — no approval chains, no micromanagement
Core hours: 6:00 AM – 12:00 PM PST + 2 flexible hours
22 PTO Credits | $75/month Health & Wellness Fund
Parental Leave | Year-End Bonus | 5th Year Reward (+10 PTO + $1,000 travel fund)
Fully remote — work from anywhere

Requirements

Education & Experience

2–4 years directly managing TikTok LIVE sessions — you owned seller management and performance, not just supported it
Proven GMV track record from LIVE commerce — point to specific sessions and seller rosters you built
Deep knowledge of what drives TikTok LIVE conversion: hooks, pacing, offer structure, urgency mechanics
Experience building session playbooks or LIVE SOPs
AI tools proficiency — Claude or similar preferred

Core Skills

TikTok LIVE seller roster management — sourcing, vetting, onboarding, scheduling
Session calendar management and session brief creation
Real-time coaching and post-session performance feedback
GMV, CVR, peak viewers, and flash promo redemption tracking
TikTok Shop promotions, coupon mechanics, and platform deal tools
Health, wellness, beauty, or lifestyle category experience (preferred)
AI tools — ChatGPT, Notion AI, Claude, or similar

Soft Skills & Work Approach

Real-time problem solver — calm and effective under live session pressure
Strong coaching instinct — you watch a session and give feedback that changes the next one
Process-oriented — you manage a multi-seller calendar without dropping anything
Cross-functional communicator — LIVE doesn't succeed in isolation
Excellent written and verbal English
Highly detail-oriented — you track every session metric without being asked