TikTok Live Manager
About the Role
Why This Role Matters
LIVE commerce is one of the fastest-growing channels in ecommerce — and CommerceLabs is building it from the ground up. As our Live Manager, you'll own everything: the sellers, the sessions, the offers, and the revenue. This is a builder's role.
What You'll Do
• Recruit, onboard, train, and manage a roster of LIVE commerce sellers on TikTok — and build a bench so you're never caught short
• Own the weekly LIVE session calendar, optimizing for peak traffic windows and maximum GMV
• Run the in-session promotional strategy — Flash Deals, coupons, bundles — and test what drives the highest conversion
• Track performance obsessively: GMV, conversion rate, AOV, viewer engagement, and seller-level metrics, session by session
• Collaborate with the affiliate and content teams to create feedback loops that make every channel stronger
Why You'll Love It
• This is a true ownership role — you're not maintaining a LIVE program, you're building one that becomes a material revenue channel
• Work at the cutting edge of TikTok commerce, where the playbook is still being written
• Coach and develop sellers, run real-time experiments, and see revenue impact in the same session
• Fully remote with a collaborative, high-accountability team that moves fast and values builders
Requirements
Must-Have
• 2–4 years of experience managing TikTok LIVE commerce — you have directly owned LIVE seller management and session performance, not just supported it
• Proven GMV track record from LIVE commerce — you can point to sessions and seller rosters you built and the revenue they generated
• Deep understanding of what drives TikTok LIVE conversion: pacing, offer stacking, audience engagement, product sequencing, and real-time seller coaching
• Experience using TikTok Shop promotional tools (Flash Deals, coupons, bundles) to drive in-session revenue
• Comfortable managing seller relationships — including recruiting, onboarding, coaching, and replacing underperformers
• Strong organizational skills — you can manage a multi-seller weekly calendar, session logistics, and promotional planning without dropping threads
• Data-literate — you track session performance, identify patterns, and use data to make decisions about sellers, products, and offers
• Clear communicator — you can brief sellers, align with cross-functional teammates, and report performance clearly to leadership
Nice-to-Have
• Experience working with affiliate programs and external creator talent — you know how to manage different types of sellers with different incentive structures
• Familiarity with TikTok Shop promotions, coupon mechanics, and platform deal tools — you know how to stack incentives to maximize in-session conversion
• Experience building session playbooks or LIVE SOPs — you have systemized LIVE content before, not just run it ad hoc
• Analytical mindset — you are comfortable pulling session data, identifying patterns, and turning observations into structured tests
Who You Are
• A LIVE commerce obsessive — you watch sessions the way a sports analyst watches game film; always looking for what works and why
• A coach at heart — you get genuine satisfaction from watching a seller improve and take ownership of their performance
• A builder — you are not looking to maintain a LIVE program; you want to build one that becomes a material revenue channel
• Calm under pressure — LIVE commerce is unpredictable; you adapt in real time without losing the thread
• Collaborative — you understand that LIVE is one part of a larger content and affiliate ecosystem, and you invest in the feedback loops that make the whole system stronger
TikTok Live Manager
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We're a health consumable brand operator doing $45M+ across Amazon, TikTok, and Meta. 40 people. 4 continents. All in-house.
Learn more about us →TikTok Live Manager at CommerceLabs
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If this sounds like the kind of work you want to do, we'd love to hear from you. The bar is high and the opportunity is real.
Apply for This RoleOur Core Values
These aren't just words on a wall. They're how we hire, how we work, and how we hold each other accountable.
Extreme Ownership
We take initiative to bring about positive results. We do whatever it takes to follow through on our commitments. We always seek responsibility instead of avoiding it. We go beyond our areas of influence to drive what's best for business and our colleagues. We always leave things better than we found them.
Use Good Judgement
We make wise decisions despite ambiguity. We identify root causes, and get beyond treating symptoms. We think strategically, and can articulate what we are, and are not trying to do. We are good at using data to inform intuition. We make decisions for the benefit of the long-term, and not the short-term.
Be 1% Better Everyday
We welcome constructive feedback. We don't accept the status-quo. We let go of perfectionism and take an attitude of iterative, adaptive change. We create new ideas that prove useful. We look for solutions as we find mistakes.
Communicate with Impact
We are concise and articulate in speech and writing. We listen well and seek to understand before reacting. We adapt our communication styles to work well with people from around the world who may not share our native language. We are not afraid to share candid, helpful, and timely feedback.
Deliver Results Over Effort
We prioritize effectiveness over efficiency. We get the right things done, and do it well. We inspire others with our thirst for excellence. We re-evaluate and find new ways to deliver on what is expected when things aren't going as planned.
Exercise Respect and Empathy
We treat people with respect regardless of their status or disagreements with us. We only say things about our colleagues that we are able to say to them directly. We make time to help our peers and customers, and are equally respectful of their time. We recognize that we all have biases, and work to grow past them.
Turn Obstacles Into Opportunity
We remain calm under high stress environments. We know that all great progress is precipitated by great hardship. We focus on what we can control. We don't give up.
Embrace Diverse Ideas and People
We welcome different cultural backgrounds and points of view. We are open minded and constantly in search of great ideas. We always find ways to connect with people of different backgrounds. We understand the strength of having diverse people and opinions around us.
Earn Trust
We say what we do, and do what we say. We demonstrate consistently strong performance so that our colleagues and customers can rely on us. We acknowledge mistakes and learn from failure. We think before committing.