To become the best damn Amazon company out there by delivering joy to our customers through our products, our culture, and our people.
We are a dream team, not a family. A dream team is like a sports team - it’s about pushing yourself to be the best team player you can be, and caring intensely about your teammates knowing that you may not be on the team forever. Our team is full of A players who motivate each other to be better through high performance and a diversity of opinions.
We only hire the best in the industry, and everyone who has anything to do with Amazon knows who we are, and desire to work with us because we are the best at what we do. We hire leaders who have the courage to ask the difficult questions and challenge the status quo. We strive to hire from around the globe to choose only the best of the best. Every single person we bring onboard has to be a resounding hell yes, never a lukewarm good enough.
Our products are always innovative, whether through value, design, or function. Our products delight our customers and make them smile because they make their lives just a little bit better. We take responsibility for the products we create and take pride in making environmentally friendly and socially aware choices when applicable. We have a world class team of formulators, industrial designers, patent attorneys, and packaging experience designers to bring innovative products to market.
When customers open our products, they are delighted by the experience, so much so that customers end up keeping and using them to store other things. Customers love that we provide high quality products at a bargain price and always feel that we over deliver on what’s expected. We are not an average company, our service is not average, and we don’t want our people to be average.
Our suppliers care about us and we care about them. They’re not just suppliers, they are partners and are willing to test new ideas with us because they trust in our ability to execute and innovate. They trust us to have full integrity and we trust them to do the same – we expect that they take pride in the quality of the products they manufacture and consistently make improvements to be the best.
$100M in annual revenue by 2021 with a strong steady stream of operating cash flow and passive income to invest into our people and new products.